Absolut has a very diverse and complex approach to Corporate Social Responsibility. The challange for us was to communicate the various CSR issues to their staff in an engaging and compelling way. They asked for an information rich brochure that would cover their four core areas, plus a poster to communicate the bigger umbrella of their creative approach on various issues.
We represented the categories through the use of carbonated bubbles and silhouette imagery. In true sustainable spirit, we found a way to produce both the brochure and poster in a single piece of fold-out print.