Kinky entrepreneur and sex therapist Drew Lawson has a cluster of small companies that have organically grown over time to offer everything from ‘sexual health and wellbeing’ to ‘pleasure workshops and parties’. Moving forwards Drew decided he wanted to bring these companies together and consolidate them into one brand with a single voice.
We wanted to avoid the stereotypes of stones and towels for therapy based healing and smutty red feather boa’s for the sexual side of the business. Instead we sought to capture the intimacy of the physical in a very real, artistic and honest way through the use of high and low key photography. This naturally distinguishes between the two sides of the business and the creation of a simple marque that can be turned into a variety of icons helps to further define the services on offer.