Fresh out of uni with the drive and ambition to make an impact in the world of fashion. Anita wanted her signature style of minimal design, quality materials with unusual tailoring to be complemented and elevated by her brand without it detracting from the garments themselves.
The adaptability of her product served as the inspiration for the identity. A logo combines her two initials into one and can then be used as a bold container device for imagery, a tessellated pattern, a cut out feature or simply just as a monogram in it’s own right. The unisex nature of the brand is reflected through the juxtaposition of masculine and feminine fonts, whilst a palette of black, white and mushroom lets the craftsmanship of the garments shine through.