Hadley Homes had already commissioned an identity for their new development located at the juncture of the Thames, a creek and a road in Chelsea. Unfortunately it was getting them little to no attention, so they approached us with a simple brief, create standout through an arresting campaign.
I immediately realised there was a lot of equity in the developments name. The Visual pairing of the two words could be brought to life with the same object interpreted in a ‘Chelsea’ or ‘island’ way. Applying a little exaggeration we created a series of abject oddities and endearing beasts.