Marriott

The Marriott Rewards program unifies all 15 hotel groups under the Marriott brand. Despite challenges such as a modest 'Rewards' brand presence, a vast global media campaign, and region-specific brands, we found a simple yet elegant solution.

We added character to Marriott's logo dots, turning them into 3D spheres, each with a unique opening. These spheres showcased the individuality of each hotel, using unified imagery that preserved their brand identities. This flexible approach allowed us to present them dynamically across various formats and environments, creating global awareness for all 15 brands.

© Latitude