© Studio™ 2015

The fishing bait market is oversaturated with loud and garish brands of dubious quality. Enter Spectrums Baits, a company with a genuinely different product that is the result of dedication and applied science. Not only does the bait catch more fish, but it is nutritional for them too. 

We wanted to echo this freshness and clarity with a minimal approach to the design. The marque itself represents the ripples created when the bait makes contact with the water. The principles for the rest of the brand use vertical rules to reflect fishing line with elements anchored to the top or bottom. The designation of a single hue to each range and the use of clear typography as the main element gives the product a grown up feel and stand out on the shelf. As the range is expanded to overtime then different colours will be designated to each new offering, tying the product ever closer to the brand name.