Grosvenor

As part of my branding work for South Molton Street, it became apparent early on that a signature style needed to be created for capturing and harmonising the various fashion houses on the street.

When shooting through glass, reflections normally ruin the intended shot. But in the case of SMS I have used this to my advantage. By intentionally and carefully controlling a shallow depth of field an ethereal quality is added to the subject matter giving it a unique and premium feel.