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Swedish wound care manufacturer Mölnlycke needed a new style of photography that would help better support its brand proposition of being focused on wound care. My solution was to reinforce their ‘focused approach to wound care’ through the use of a shallow depth of field across the images. This ‘selective focus’ then draws a clear purpose to each part of an image.

For the imagery captured within the hospital setting it was important to also draw out a heightened sense of realism to the wounds and bring clarity to the subtle typographic branding within the products.

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